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Pro Plan Focus Dog Food Review | Toy Breed Formula

by Janice Jones     |Updated 04-17-2023

On this Pro Plan Focus Dog Food Review, the specific brand we will be discussing is the Toy Breed Formula.

Dolores V. from Florida, U.S.A. Writes:  Can you provide the Grades for Purina Pro Plan, Adult Toy Breeds.  She owns two Miniature Pinschers under 10 pounds.

The Nestlé Purina Pet Care Company makes a large assortment of products for every conceivable need. 

Depending on the size, age, or the health status of your dog, there is probably a Purina Product labeled to meet your dog’s needs. 

The line of foods contain dry as well as canned foods, and include both high and low end foods with a wide range of prices.


What we want to know is whether all of these blends for small dogs are nutritious and healthy for your dog. 

For the purpose of this Pro Plan Focus dog food review, we found three formulas of Purina Pro Plan that might be appropriate for small dogs. 

There are many other brands that would be appropriate for small dogs but the product name did not reflect the size of the dog.  The three we found were:

  1. Pro Plan Focus Small Breed Formula
  2. Pro Plan Savor Adult Shredded Blend Small Breed Chicken and Rice
  3. Pro Plan Focus Toy Breed Formula

Since it would be too confusing to review all three blends, for the purposes of this review, we will concentrate on the Pro Plan Focus Toy Breed Formula. 

It is interesting, however, to note that all three mixes are very similar.

All Three Pro Plan Small Dog Blends:

  • All three combinations have identical top two ingredients
  • All use Poultry By-Products in the first six ingredients
  • All use Animal fat in the first six ingredients
  • Corn is a prominent ingredient in all three products
Table 1
Focus Small Breed Formula
Adult Small Breed Chicken and Rice
Focus Toy Breed Formula
 Chicken  Chicken  Chicken
 Brewer's Rice
  Brewer's Rice   Brewer's Rice
 Corn Gluten Meal
 Poultry By-product Meal
 Corn Gluten Meal
 Poultry by-product Meal
 Animal Fat
 Whole Grain Corn
 Whole Grain Corn
 Soybean Meal
 Poultry By-Products
 Animal Fat
 Corn Gluten Meal
 Animal Fat

Pro Plan Focus Toy Breed Formula

Ingredients from Purina Pro Plan Website

Chicken, brewer's rice, corn gluten meal, whole grain corn, poultry by-product meal (natural source of glucosamine), animal fat preserved with mixed Tocopherols (form of Vitamin E), corn germ meal, fish meal (natural source of glucosamine), dried egg product, animal digest, wheat bran, potassium chloride, calcium phosphate, salt, Vitamin E supplement, choline chloride, zinc sulfate, L-Lysine Monohydrochloride, ferrous sulfate, L ascorbyl 2 polyphosphate (source of Vitamin C), Manganese sulfate, niacin, calcium carbonate, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, Vitamin B 12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, Vitamin D 3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), and sodium selenite
Manufactured and guaranteed by Nestlé Purina Pet Care Company, St. Louis, MO 63164 USA

AAFCO Statement

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Focus Adult Toy Breed Formula provides complete and balanced nutrition for maintenance of adult dogs.

Guaranteed Analysis

Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 15%
Calcium (Min) 1%
Phosphorus (Min) 0.8%
Selenium (Min) 0.3 mg/kg
Vitamin A (Min) 15000 IU/kg
Vitamin E (Min) 460 IU/kg
Glucosamine* (Min) 400ppm
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Statement

Metabolizable Energy (ME)    4167 kcal kg    1890 kcal lb.    487 kcal cup

Pro Plan Focus Dog Food Review

Pro Plan Focus Dog Food Review of the Toy Breed FormulaPro Plan Focus Dog Food Review -- Toy Breed Formula

We first start by using Sara Irick’s Scale for the initial analysis

Beginning with 100%:  This food

-Lost 10 points for containing poultry by-product
-Lost 10 points for a non-specific animal source:  poultry by-product
-Lost 5 points because corn is included twice in the first five ingredients
-Lost 3 points because there are less than two meat sources in the first three ingredients (there are a total of three sources of meat protein, but the other two sources are listed farther down on the list.
-Lost 3 points because the fourth ingredient is whole grain corn
-Lost 2 points because corn is listed in the top five ingredients
-Lost 2 points because the food contains animal fat
+Add 2 point because it contains two animal protein sources:  chicken, egg product and fish meal

Total:  67 F
Based on this scale, Pro Plan Focus Dog Food Review gets low marks.

Discussion About the Pro Plan Focus Dog Food Review

This company is the biggest pet food company in the U.S and the second largest in the world.  They sponsor numerous pet events and charities and have been recognized for their sustainability practices during the manufacturing process.

Explanation of Ingredients

Food can be complete and balanced but still not contain the best quality ingredients. In this Pro Plan Focus Dog Food Review, we found the following.

Chicken:  The first ingredient is chicken.  Ingredient lists show food items in descending order according to weight. 

The weight of whole chicken prior to processing is hefty because it contains much water.  After the water has been removed, the amount of chicken is much less. 

Plant Protein Sources:  Most of the protein in this food comes from plant sources:  rice, corn, and wheat.  Since corn is listed as two of the first five ingredients, it's safe to say that the food contains a large portion of corn. 

Other Protein Sources:  In the food’s favor, it should be noted that the ingredient lists fish meal and dried egg product both of which are excellent sources of protein. Sadly they are in 8th and 9th positions on the ingredients list.  This indicates that they are not included in sufficient quantity.

Animal Fat:  Animal fat is considered a problem using this scale, but it is actually a good product.  It adds to the taste of a food which is important for finicky eaters. Chicken fat is high in linoleic acid which is an Omega-6 fatty acid.

By Products:  By-products are controversial.  Poultry By-products, according to the definition by the AAFCO includes the following...

 “ground rendered clean parts of the poultry such as necks, feet, undeveloped eggs, intestines and other parts.  It does not contain feathers or beaks.”

If the specific animal is not listed (chicken), you will not know what type of poultry was used (chicken, turkey or some other bird).  It could come from dead zoo animals, dead on arrival poultry or worse.

Since these sources are controversial, it is better to avoid foods that do not specify the animal source.

A young Cavalier King Charles Spaniel has his head buried in his food bowl

Vitamins and Minerals Added

Most of the ingredients after the main ones are those of vitamins and minerals.  It is important to note that many of the vitamins were added back into the mixture after processing. 

When you see ingredients such as, "Vitamin B 12 supplement," you know that this vitamin did not come from any food ingredient.  It is healthier to obtain minerals and vitamins directly from food. in the Pro Plan Focus Dog Food Review, we noticed a total of five vitamins that had been added back to the formula after the food was processed.

Explanation of the AAFCO Statement

Their AAFCO Statement states that Their formulas are complete and balanced for the age of the dog, which means that the food provides all the necessary nutritional needs for dogs. 

We must give credit to the Nestle Purina company for doing feed trials.  We know that the company has done at least one feeding trial based on their AAFCO Statement or Nutritional Adequacy Statement.

The Nutritional Adequacy Claim states,

“Animal feeding tests using AAFCO procedures substantiate that Pro Plan Focus Adult Toy Breed Formula provides complete and balanced nutrition for maintenance of adult dogs.” 

What does this mean?

A feeding trial is a test performed on at least 8 healthy dogs for a period of six months.  Dogs in the feeding trial are examined by a veterinarian before and after the trial, weighs are taken, blood samples drawn and a pre-measured amount of food is served and recorded daily. 

There is more to feeding trials than we have space here, but basically, the diet fails if any dog:

  • exhibits clinical or pathological signs of a nutritional deficiency
  • the dog loses more than 15% body weight or
  • if blood tests show values outside the norm

Feed trials are considered superior and more costly to the company than other options such as laboratory testing.

A young bealgle dog is eating dog food from a blue dog bowl

The down side to AAFCO Statements containing feed trials is that most manufactures have more than one product. 

Purina has a substantial number of products.  The manufacture is allowed to use this statement on all of its products if at least one of their foods meets the criteria providing that the other foods displaying the statement provide the same or greater amounts of nutrients. 

There is really no way to tell if this particular product went through a feeding trial.

Explanation of Dry Matter Calculations

Dry Matter Basis Calculation

Protein:  34%
Fat:  19%
Fiber:  0.03%
Carbohydrates:  34%

Dry Matter Basis (DMB or DM) is a good way to compare the amount of protein, fat and carbohydrates in a food.  This calculation removes the water leaving the actual nutrients in place.  It is not fool proof though.  The guaranteed analysis values are used but the values listed are either minimums or maximums.  If fat is listed as a minimum of 17% it may actually have more. 

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Final Thoughts about Pro Plan Focus Dog Food Review

The Purina company has been around for a very long time. The original company can trace its roots back to the nineteenth century.  Many of us grew up feeding our dogs Purina Dog Chow because there was little else on the market.

Now the company is very involved in the world of animals sponsoring dog shows, providing veterinary health products to animal hospitals and assisting breeders.  Their publications, read widely by dog and cat fanciers provide information concerning health, nutrition and reproduction. 

Breeders are able to obtain free packets of food and puppy kits to give to their buyers.  There are also rebates provided for high volume buyers.  The brand is used widely among show dog folks.  Unfortunately the brand does not score well using the scale we use on this site.

To be sure, there are few people who have not heard about the Purina brand, it is readily available and the cost is competitive.  Each product should be evaluated separately but it seems that Pro Plan Focus Toy Breed Formula is lacking in quality.

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About Janice (author and voice behind this site)

Having lived with dogs and cats most of her life, Janice served as a veterinary technician for ten years in Maryland and twelve years as a Shih Tzu dog breeder in Ohio.

Her education includes undergraduate degrees in Psychology with a minor in biology, Early Childhood Education, and Nursing, and a master's in Mental Health Counseling.

She is a lifelong learner, a dog lover, and passionate about the welfare of animals. Her favorite breed for over 50 years has been the Shih Tzu, but she has also lived with Poodles, Maltese, Yorkshire Terriers, Beagles, English Bulldogs, Carin Terriers, and a Cocker Spaniel.

When not writing, reading, and researching dog-related topics, she likes to spend time with her eight Shih Tzu dogs, husband, and family, as well as knitting and crocheting. She is also the voice behind Miracle Shih Tzu and Smart-Knit-Crocheting

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